the solution

Moveris collects the same biometric signals collected in brick-and-mortar labs–we just do it via webcam. This overcomes the limitations of cost, time, and distance inherent in lab-based systems. This also means that we avoid the psuedo-biometrics on the market today that claim to measure attention and emotion through facial recognition analysis, facial coding, and more.

Here’s an example of some recent data Moveris collected for a client and how the science, timeline, and results compared to lab-based biometrics and other less scientific forms of data collection:

With Moveris, you can optimize your strategic messaging in ways not possible until now. Specifically, Moveris allows you to:

Collect data remotely, without the cost of a lab and equipment.
Run any number of subjects at any time, making for exponentially faster data collection.
Recruit subjects from many states and countries simultaneously, increasing sample diversity. All subjects need are an internet connection and webcam.
Avoid “quasi biometrics” such as facial recognition platforms that incompletely approximate human emotions.
Clearly see moment-by-moment message effectiveness scores without needing an advanced degree to interpret the results.