Instead of vague or confusing “spaghetti models” or files and files of data, Moveris makes it simple to see where your messages capture and lose your audience. You can expect two science-backed metrics that demonstrate message performance:

Message Effectiveness

All channels of biometric data we collect are run through the Moveris Message Effectiveness algorithm, giving you both an overall AND a moment-by-moment message effectiveness score.

Initial Engagement

Research shows that audiences will take around 6 seconds or less to decide if they want to keep watching an ad. The Moveris Initial Engagement score combines biometric responses in a way that shows how likely the audience is to stay with the message instead of clicking away.

These metrics aren’t brain surgery. But they do come straight from brain science. Here’s how the secret sauce is made: